Google’s Image search now will feature “Style Ideas“, a shopping tool which will provide users to search fashion related products with a bonus of suggestions of how the product can be worn in real life.

The Google app for Android and mobile web now will support this feature, which will surely help boost your search style IQ.

As a bonus feature, you can now browse for similar matching products by you’ll be able to find products that may suit your style.

Google’s Style ideas

In A preview of the feature, depicting a search for a purse from Zara. With the extension of products similar to the purse is a grid of photos of models pairing the purse with a jean jacket, gray suede boots, and a pastel pink hijab.


This new idea is may not be particularly “new”, similar applications of image search have already been used in Pinterest’s Chrome extension, which allows users to save images they see online to Pinterest without having to return to the site and also to select an item to showcase similar ones based on Pinterest’s image recognition software.